Since its introduction the internet in the late 2000s PayPal has grown to be the most prominent and trusted Payment processor worldwide it has grown exponentially due to a number of reasons.Millions have people have sent and received money online safely through PayPal here are some benefits of using PayPal on your ecommerce business.
Setup made easy!
Paypal offers us so many options when it comes to payment processing and customizations the best thing is that you need not be a coding expert to get the setup right.Paypal integrates easily with your ecommerce store there is no need for coding or any other tech knowledge required.Within minutes you can accept payments via PayPal for your website.
Ease of use.
Paypal has always given a huge push to small internet business or ecommerce store meanwhile a traditional payment gateway requires huge capital while most of the small businesses do not have capital for investment.Even though they had the funding integrating payment processor makes no sense as it is financially more expensive than PayPal.
This is an added advantage of PayPal where you can filter the people who are trying to buy products from your store.You can block certain payments which you deem can be suspicious or fraudulent activity. Which can be activated in payment receiving preferences option.
The option is customizable like payments made from a certain country can be blocked and certain currencies can only be accepted.
The other added advantage of PayPal is transactional data a detailed transactional data is required to analyze if there is any problem in the payment received.You will also have the option of going through the customer name address and personalized notes if any of them were left.
There is an advanced search database and easy refund option if customers decides to ask for a refund which compared to a traditional gateway is very hard.This will help you to keep up with the issues and problems while facing disputes from the customer.
As mentioned earlier brand name matters and using a trusted online service like PayPal will boost your conversion rates.The customer has an added advantage while paying through PayPal because if the customer is not satisfied with the purchase they can immediately raise a dispute.
For small online business and ecommerce store owners adding PayPal as their payment option is the best way to gain customers’ trust and get their conversions right on track hence PayPal payment processor is heavily recommended for small business owners.